Thesis

The graduate association ASS – Alumni Sportmedia/Sportmanagement of the German Sport University Cologne annually awards two prizes for outstanding theses.

ASS Bachelor thesis 

The prize is awarded annually for a Bachelor thesis that combines theory and practice in the field of sport management or sport communication. In the thesis, theoretical findings should have been transferred into practice and/or tested in practice.

The award is associated with a cash prize of 250 euros. The announcement is intended exclusively for students or graduates of the Bachelor programmes B.A. Sport Management and Sport Communication as well as B.A. Sport Journalism of the German Sport University Cologne. Applicants do not have to be members of the ASS.

The submitted works will be reviewed by a three-member jury and evaluated according to the criterion “transfer performance”.

ASS Master thesis

Starting in 2019, the prize will also be awarded for an outstanding master thesis. The prize will be awarded to a thesis that has achieved a special transfer between theory and practice in the field of sport management, sport communication or sport policy. In the work, theoretical findings should have been transferred into practice and/or tested in practice. In addition, the theoretical contribution should also have been clearly worked out.

The award is associated with a cash prize of 250 euros. The competition is exclusively open to students or graduates of the Master programmes M.Sc. Sport Management, M.A. Sport, Media and Communication Research and M.A. International Sport Development and Politics of the German Sport University Cologne. Applicants do not have to be members of the ASS.

The submitted works will be reviewed by a three-member jury and evaluated according to the criterion “transfer performance”.

Prize winners

Prize winner “ASS Thesis 2021”

Bachelor: Maximilian Knief – Konstruktion von Geschlechterverhältnissen – Eine (vergleichende) Bildanalyse des Onlinesportportals Sport1 sowie des Onlineportals der Süddeutschen Zeitung im Rahmen der Olympischen Winterspiele 2018 in Pyeongchang

Master: Kim Uhlendorf – Sport Spectator Resistance to Technological Innovations: A Multi-Method Analysis of Augmented Reality-Stadium-Apps

Prize winner “ASS Thesis 2020”

Bachelor: Evgenij Grudev – „Eine Analyse von Treibern des fanseitigen Widerstands gegen eSports-Abteilungen in Fußballbundesliga Klubs

Master: Marcel Wienands – „Inklusive Strukturen im deutschen Leistungssport – Ein internationaler Vergleich von Change-Management-Prozessen“

Prize winner “ASS Thesis 2019”

Bachelor: Selina Kniffler – “Die Unterstützung der Bevölkerung des Gastgeberlandes eines Mega-Sportevents am Beispiel der Fußball-Europameisterschaft 2024 in Deutschland”

Master: Anna Stadtfeld – “A model of fan attitude and fan identification: antecedents and future intentions – An empirical analysis examining how eSports fans evaluate the engagement of German Bundesliga clubs in eSports”

Prize winner “ASS Thesis 2018”: Gregor Preis – “Corporate Volunteering as a possible solution for the problem of trainers in organized sport”.

Prize winner “ASS Thesis 2017”: Friederike Büngeler – “Mass Customization in the sporting goods industry – an empirical study of the adoption determinants of customized running shoes produced with the aid of a new production technology (3D printing)”.

Prize winner “ASS Thesis 2016”: Ruwen Schleuning – “Crowdfunding as a financing alternative in the German Soccer League – An analysis of the success factors using the example of VfL Osnabrück”.

Prize winner “ASS Thesis 2015”: Kathrin Schmid – “Continuing Education Management in Sports-Related Development Cooperation – Analysis of a GIZ Trainer Training Programme in Brazil”.

Prize winner “ASS Thesis 2014”: Inken Erk – “Attitude and attitudinal influence through persuasive messages – the effect of the adidas advertising campaign “I am on my way” on the recipient”.